“Great truths are always simple; benevolence and integrity are always essential” is the core brand concept of JIANYAO in Maotai Town, Guizhou. Embodying the Chinese traditional culture, JIANYAO as the fine Spirits brand, its design of bottle and wooden caps, even every detail are the representatives of Chinese traditional culture and philosophy. The team of JIANYAO will be dedicated to the inheritance and diffusion of Chinese traditional culture.